Université Privée de Marrakech

  • UPM

Company information

  • Website: www.upm.ac.ma
  • Sector: Consumer Services
  • Countries of operations: Morocco and Senegal

Meeting the university challenge

As Africa’s population grows, so does demand for education institutions such as the Université Privée de Marrakech (UPM).

“The education sector in Morocco is poised for robust growth in the future on the back of the increasing population and income levels, as well as the increased willingness of parents to invest in high-quality education for their children,” says Mohamed Kabbadj, Founder and Chairman of the private UPM. “The public university system in Morocco struggles to offer effective training and job opportunities to its graduates. UPM offers degrees focused on the government’s major economic development programmes, thus enabling its graduates to better access the job market.”

The university, which is one of the leading private higher-education providers in Morocco and Senegal, offers courses in engineering, hospitality, business studies and medical sciences. The courses are taught at a number of sites across the two countries, which include a 32-hectare modern campus on the outskirts of Marrakech, a business school in Casablanca and two facilities in Senegal’s capital, Dakar.

  • 3,500+ students are enrolled on courses at UPM

More than 3,500 students are enrolled on UPM courses, but the firm’s initiatives include “…broadening the target student population to include those from all over Africa as well as more mature students, through an executive education offering,” says Mohamed. “The higher education industry needs to adapt to the changing needs of the corporate world and ensure the employability of its students. Smaller and discipline-specific schools will struggle to survive in this environment.”

UPM is determined to achieve the scale it needs in order to continue to prosper, and meet the demand for young people to develop skills that appeal to employers – and perhaps become Africa’s entrepreneurs of tomorrow.